About David Treybig

I've spent my career in the space between the deal room and the floor. Not on one side of the integration or the other, but in the seam where the synergy thesis meets the operations manager who's never heard of it.

Most recently, I was Executive Vice President of Operations and Chief Information Officer at Tenerity, a PE-backed loyalty and identity-protection company. There, I led the two-year carve-out that separated us from JPMorgan Chase after we divested our travel business (powering the Sapphire Rewards travel ecosystem). Full deal-value protection, on time, on budget, zero material compliance incidents. Twenty years now, ten M&A transactions, companies from $350 million to $20 billion. The deal model is usually right about the numbers and wrong about the people.

Years before, I was Director and GM for Ciber's EMEA managed services region, running the business through its acquisition by Lumen from London. That's where I learned that "keep me posted" is not an integration strategy, and where the SEAM Framework came from.

The Second Integration is where I write about that hidden layer, the trust transfer, the mid-management bridge, the seam nobody puts in the steering committee deck.

You're not just integrating systems. You're transferring trust. These are notes from the integration nobody tracks, every Sunday.